Cancer Canada Rebranding


Type of Project

Tool Used
Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe XD


CCS | The Canadian Cancer Society (CCS) describes itselfas “a national, community-based organization of volunteers,whose mission is the eradication of cancer and the enhancementof the quality of life of people living with cancer.” They also provide advocacy on cancer issues, disseminate informationon cancer, provide support to individuals affected by cancer(patients and their families), as well “encourage” Canadians to make lifestyle choices that will lead to reduced chances of being diagnosed with cancer.

Change in Direction

The Canadian Cancer Society needs to adopt a more aggressive marketing and communications position.


Design Application

Visual voice

Serok Selina Park