Cancer Canada Rebranding
(2018)
Type of Project
Branding
Tool Used
Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe XD
CCS | The Canadian Cancer Society (CCS) describes itselfas “a national, community-based organization of volunteers,whose mission is the eradication of cancer and the enhancementof the quality of life of people living with cancer.” They also provide advocacy on cancer issues, disseminate informationon cancer, provide support to individuals affected by cancer(patients and their families), as well “encourage” Canadians to make lifestyle choices that will lead to reduced chances of being diagnosed with cancer.
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The Canadian Cancer Society needs to adopt a more aggressive marketing and communications position.
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Branding
Tool Used
Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe XD
Brief
CCS | The Canadian Cancer Society (CCS) describes itselfas “a national, community-based organization of volunteers,whose mission is the eradication of cancer and the enhancementof the quality of life of people living with cancer.” They also provide advocacy on cancer issues, disseminate informationon cancer, provide support to individuals affected by cancer(patients and their families), as well “encourage” Canadians to make lifestyle choices that will lead to reduced chances of being diagnosed with cancer.
Change in Direction
The Canadian Cancer Society needs to adopt a more aggressive marketing and communications position.
LOGO REDESIGN
Design Application
Visual voice
Serok Selina Park
seroxdesign.park@gmail.com