Cancer Canada Rebranding
Project Info
Rebranding
School Project
Rebranding
School Project
Timeline
2018
2018
Project Type
Brand Identity,
Visual Design
Brand Identity,
Visual Design
Tool Used
Adobe Illustrato
Adobe Photoshop
Adobe InDesign
Adobe XD
Adobe Illustrato
Adobe Photoshop
Adobe InDesign
Adobe XD
Brief
CCS | The Canadian Cancer Society (CCS) describes itselfas “a national, community-based organization of volunteers,whose mission is the eradication of cancer and the enhancementof the quality of life of people living with cancer.” They also provide advocacy on cancer issues, disseminate informationon cancer, provide support to individuals affected by cancer(patients and their families), as well “encourage” Canadians to make lifestyle choices that will lead to reduced chances of being diagnosed with cancer.
Change in Direction
The Canadian Cancer Society needs to adopt a more aggressive marketing and communications position.
Brandmark Rework
Design Application
Visual voice
